![]() ![]() Hootsuite is widely known as the most popular tool for managing social media content. Most businesses will need more robust data reporting. Main advantage: This is a simple tool for beginners, offering detailed audience demographics data and built-in advertising tools.ĭisadvantage: The majority of data reports can span only a 3-month period. This tool offers native ability to advertise directly to Tweets relating to any of these topics, and the ability to target by goal (followers, engagements, leads, website clicks, and more). The tool also offers general Twitter trend data, including trending topics, events, sports, movies, and more. Many other top Twitter analytics tools do not offer this data. Twitter’s audience insights break down your follower base by their interests, occupations, buying styles, wireless carriers, gender, and more. At a glance, you can also see your top tweets, top mentions, and top new followers per month. Through Twitter Analytics, the main dashboard features a monthly summary of information such as the number of Tweets, Tweet impressions, profile visits, mentions, and followers. This analytics tool includes data about both your Twitter account and general insights into what’s trending on Twitter. Twitter Analytics (Native)įeatures: The native Twitter Analytics platform offers a wide range of basic information. Now that you’ve established what you’re looking for, review our research of the top 10 Twitter analytics tools. Better manage replies to brand mentions.Improve new content by leveraging data on what your audience finds most engaging.Discover what hashtags and topics your followers are discussing.Tweets that historically have the most engagement.Here are a few key reasons to use a Twitter data analytics tool: 1. What can Twitter analytics tools do for your business? Before you start looking into investing in the best tool for your business, make sure you consider exactly what insight you want to gain. Features of the best Twitter analytics tools Should you go after new followers or should you run a new Twitter campaign? Are there influencers out there who may be impactful to your brand?įinding the right Twitter analytics tool will provide you with the answer to those questions to help your social strategy flourish. We all know social engagement is important for brands, but how do you track the real-world impact on your business? While businesses love having instant access to their customers and brand mentions, you can invest hours, days, weeks, and even years into the platform without having a sense of the ROI generated from Twitter. Twitter has always been a challenging platform for businesses. Why do you need a Twitter analytics tool? Which Twitter analytics tool is the best?. ![]() Features of the best Twitter analytics tools.Why do you need a Twitter analytics tool?. ![]()
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